Web3 platform Swoosh, developed by popular sports brand Nike, has generated over $1 million in sales from its first sneaker-themed non-fungible token (NFT) collection.
Strong sales numbers show that demand for well-designed shoes is healthy in the metaverse despite early technical issues and delays.
“An unexpected error has stopped the mining process. Additional purchases have also been blocked,” the.SWOOSH team tweeted on May 24, the first day of general sales.
Previously, NFT sales began to a select group of users on May 15th, almost a week after the originally scheduled May 8th launch date.
As of writing on Friday, he has sold over 71,000 of his NFTs, according to PolygonScan data.
The market started with an inventory of his NFTs totaling 106,453 for sale.
Each NFT retails for $19.82, with prices referencing the release year of Nike’s original Air Force 1 sneaker.
Considering the price, Nike’s NFT sales could now exceed $1.4 million.
Despite already making nearly $1.4 million in revenue, the.SWOOSH team’s comments on expanding the pre-sale to some users indicated that at least that part of the sale was progressing slower than expected.
On May 17, the team wrote on Twitter, “Just in case, we’ve extended the First Access sale to Wednesday at 11:59 pm PDT so make sure you get there in plenty of time.”
Nike plans to first launch its.SWOOSH Web3 platform in November 2022, with virtual sneakers that he plans to sell for less than $50 a pair.
At the time, RTFK, the company that made his NFTs and digital sneakers for the Metaverse and was later acquired by Nike, was described .SWOOSH is an opportunity to bring millions of people into his Web3 space.
“.SWOOSH is our platform to make Nike’s virtual creations more accessible and engage the next millions of people in the amazing world of Web3 and digital assets,” he said.